B3Services & Kahani
Brand IdentityWeb & Motion
Project overview
A new brand for a German service that removes unfair online reviews: one green system, one playing card and a hand-built website with around fifty pages.
Overview
B3Services checks negative reviews on Google, Trustpilot, Jameda, Yelp and other platforms and has the ones that break platform rules removed.
B3Services checks negative reviews on Google, Trustpilot, Jameda, Yelp and other platforms and has the ones that break platform rules removed. Customers pay only when a removal succeeds, at a fixed price per removal and without a subscription.
The challenge
The first identity was generic: steel blue, a dark interface and a template website. In a category that lives entirely on trust, it looked like everyone else. The brand needed to feel premium and calm, and a restaurant owner had to understand the offer within seconds.
On the phone
Approach
We moved everything into one green system and gave the brand a single idea: your ace up the sleeve. The B became a seal hanging from a green band, with a round version for small spaces and a playing card as the recurring motif. One typeface, a strict spacing system and copy without jargon.
The website was rebuilt by hand: platform pages, industry pages, guides, a method page, a 90-second check and a closing section that opens like a letter. The same system runs through stationery, explainer films, the client portals and the internal CRM.
Palette & type
Manrope
Results
The new website went live in October 2026. Website, stationery, social media, films and client portals now speak one visual language.
- ↳ Pages on the new website~50
- ↳ Months to launch3
“Trust is the product. The brand had to look trustworthy before anyone reads a word.”
